Hello.
Concept of the Good is the micro design studio of Erin Stewart,
based in Christchurch, Aotearoa New Zealand.

My concept of good design is creative, thoughtful, pragmatic,
genuine, beautiful, efficient, and functional.

All enquiries are welcome. Thanks for visiting.


Available to buy online - art prints, t-shirts, cards, cushions, tote bags & more:
Shop.

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CBD Bar on Madras Street - Logo, Identity
Cassels & Sons CBD Bar
Logo design
Ahika Kai - Logo, Identity, Stationery, POS, Website
Ahika Kai, Ngai Tahu Foods
Logo design, website, stationery, POS
Kotare
Kotare - New Zealand Kingfisher
Available as framed art print
Kaikora Cheese - Logo, Identity, Stationery, Website
Kaikoura Artisan Cheese Company
Logo & brand design, stationery, packaging & website
Authentic Ngai Tahu Pounamu - Posters, Stationery, Catalogue, P.O.S, Logo etc
Authentic Ngai Tahu Pounamu
Branding, stationery, catalogues, P.O.S, packaging, posters & promo
Rain
Fiordland in a nutshell
Available as framed art print
Merry Christmas - Personal art
"Merry Christmas"
Available as framed art print